4-Piece Marketing

Building your brand to be a platform for your business.

A summary of the key content..

1. Branding is the beginning; it sets the foundation of what your business stands for and how it presents itself.

2. Your core content is there to tell people who you are, what you do, what you sell, and how you serve. Core content forms the second layer of your brand platform's foundations.

One you have built out the foundations of your brand, you can stand on that platform and allocate resources to different marketing initiatives.

3. Your ongoing content production - organic content - the prompts that keep a conversation going.

4. Performance marketing and boosting the organic content, which is performing well.

This is the makings of your brand system, which can work on various timelines. You might go through the process once a week, adjusting your branding, your core identity, and your organic content strategy; you might do it once a year.

Generally, though, for a smaller or medium-sized company, you won't have the time or resources to do this, and it's also not necessary to operate this way.

A solid framework is to think of it in two parts.

1 & 2, meaning your Branding and Core content are adjusted every so often, maybe once a year, perhaps every few years. Because your story changes, the fundamentals won't change very frequently. This is your slow cycle. The assets and elements which need to be updated every so often.

3 & 4, your organic posts and paid boosts will change more often and can even be going out multiple times a day. This is your fast rotation. This is the content that can reflect the headlines, project updates within your company, or a given narrative you want to remind people about.

There are many ways to think about and frame marketing and branding. It's a big and somewhat confusing field. Hopefully, this four-part framework and explanation is suitable. If you're struggling with this, reach out to a few agencies, see if you're a good fit for each other, and get some help.

Should you need more help feel free to send an email to helpme@storytimestudios.au