FIghtclub Challenge
Mens mental health is less taboo to talk about these days but still not a popular topic. The Fightclub Challenge is a ten week personal development program focused on helping men confront their issues (whether it be drug abuse, alcohol, and many others), and turn their lives around.
The program centers around boxing as the catalyst to personal change, but also includes personal development in the form of mindfulness exercises, professional coaching and character development. All of this is aimed at building a physically capable and mentally tough individual that can take on the challenges of the day as well as burdens from the past.
This project was originally part of a gym based in the southeastern suburbs of Victoria. John wanted to take the FCC challenge and create a bespoke program that stood on its own feet. Over the course of 18 months, Storytime helped John and his team and looked after the following:
• Managing the project and its transition to being a standalone wellness program.
• Develop the brand story.
• Guide the creation of a logo and design language to be used by the new brand.
• Set a strategic road map for how the project will develop in the long term.
• Set key attributes of the brand, such as values and beliefs, and articulate mission and vision statements.
• Create copy and guide advertising strategy to build brand awareness