BSK: Partners.

BSK
Written By Krystian O

Who can help you bring the idea to life?

This is a critical question - a new prompt in the MKII Brand Strategy Kit - because it's doubtful you’ll be able to create a meaningful business, Brand, or piece of content or generate a meaningful client conversation without someone’s help.

Examples of Partners for your Brand can be:

  • An accountant

  • A graphic designer

  • A videographer

  • Someone who runs ads

Researching who can help you build something is essential because the more people you know, the more people you can ask for help - and you will need a lot of help to make something happen. There are a couple of ways to tackle this partner-facing problem.

Keep it close.

  • Do you know a family member or friend that can help?

  • Is there a local business you can ask for support - being able to talk to the person offering support or service can go a long way in figuring out if you want to work with someone.

Look around

  • Are there any government agencies, programs, or council programs that can support your idea?

  • Is there a trade show you can go to that will be full of suppliers?

Helper Hint—Shop Around: With the advent of Digital Marketing, more people are offering services than ever, and unfortunately, many of these are scams offered by seedy operators. That's the not-so-good news. The good news is that lots of competition means you can find someone that suits your needs really well.

Don’t just look for people.

Help getting your idea going can be in the form of people but also Systems such as:

  • Accounting software

  • CRM software

  • Sales management software

  • Warehouse and logistics software

  • eCommerce platforms

What systems you need or may want to use will depend on the business you’re trying to build and your current stage in the brand-building process.

Note: the category of “Systems” is not solely limited to marketing-specific systems, as many modern systems have cross-over functionality with other ‘departments’.

Helper Tip: Modern systems are very affordable and can save you a lot of time. For example, accounting software is now readily and easily available. Meaning you can digitise your business from scratch and digitally send invoices and take online payments without needing to be a huge miltunational corporation.

Last Updated: 23/May/2024

Krystian O
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