Content Planning

Written By Krystian O

Planning can be a great way to keep up with your content-based marketing. The problem is finding the time to plan what you will say. That’s why this post exists.

It is by no means unique in its content; you can find this list or similar all over the intnernet; all we have done here is assemble content ideas into a central place to help you plan content and get on top of your marketing.

Feel free to use these events, occasions, and milestones as fuel for future content posts and client-facing conversations.

Annual Events

*Typical events that happen every calendar year. Some additions are anecdotal. Please note that this list is focused on Australia.

January

  • New Year’s Day [Public Holiday]

  • Australian Open Tennis

  • Australia Day [Public Holiday]

February

  • Valentines Day

  • Chinese New Year

March

  • Labour Day Victoria [Public holiday]

  • Melbourne F1 Grand Prix

  • Easter Long Weekend

April

  • April Fools Day

  • International Guide Dogs Day

  • ANZAC Day [Public Holiday]

May

  • Star Wars Day

  • Mother’s Day

June

  • King's Birthday [Public Holiday]

  • Le Mans 24 Hour

  • EOFY (End of Financial Year)

July

  • World Chocolate Day

  • International Day of Friendship

August

  • International Dog Day

  • International Beer Day

September

  • Father’s Day

  • Grand Final Friday [Victorian Public Holiday]

  • AFL Grand Final

October

  • World Pasta Day

November

  • Melbourne Cup [Victorian Public Holiday]

  • Remembrance Day

  • Singles Day

  • Thanksgiving

  • Black Friday

December

  • Cyber Monday

  • Christmas Day

  • Boxing Day

  • New Years Eve

Business Events

  • Starting a business or project.

  • You are rebranding your business or refreshing your brand.

  • Starting on a new marketing channel like TikTok or a new website.

  • Launch a new product or service—updates around product availability.

  • Opening in a new location or service area.

  • Updates around open hours. Your public holiday open hours or close days.

  • Seasonal updates to products or hours.

  • Celebrating a good review.

  • Celebrating a successful project: a case study

  • Product milestone or sales celebration.

  • Business anniversary (the business’s birthday, a key team member milestone).

  • Introducing a new team member. New services or programs are being offered.

  • Price increase or decrease. Sales events, discounts, or running a promotion.

  • Telling people that you’ll be at an expo or event.

  • New merchandise is available and on sale.

  • Explaining business impacts from government actions (e.g. interest rates, rebates, taxes, claims, new standards, laws, targets, or programs).

  • Updates to company policies and warranties.

  • Sharing expertise or answering questions.

  • Business birthday – the day of founding.

Last Updated: 23/May/2024

Krystian O
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